What is postback?

Postback is a function that will notify publishers when a conversion occurred or was approved/rejected. Publishers can use postback function to sync conversion data from ACCESSTRADE.

What is postback URL?

Postback URL is the URL to which ACCESSTRADE postback function will send a GET request. An available postback URL provided by publisher is necessary for postback integration. When sending the GET request, specified parameters with conversion data will be appended to the given postback URL. Publishers can fetch conversion data from parameter values and use it for analysis or data mapping.

How many postback requests will be sent if an user bought 3 items in one transaction?

If an user bought 3 items (can be the same product or 3 different products) in one transaction, ACCESSTRADE will send 3 postback requests with different conversion data for every single item in the transaction.

Can I get sub IDs by postback?

Any parameters or sub IDs appended to ACCESSTRADE click URL will be sent back to you by postback automatically without any additional settings since we believe that all of them are necessary for you.

What should the response of postback request be?

A response with HTTP status code "200 OK" must be returned if your system has received the postback request successfully. If a response with other HTTP status code is returned, ACCESSTRADE postback function will treat it as a failed postback request and will try sending the same postback request again 10 minutes later. ACCESSTRADE postback function will try for max 3 times and will not resend the postback request any more even a response with HTTP status code "200 OK" was not returned finally.

How to set postback?

    1. Click [ACCOUNT SETTINGS].

    2. Click [Sites].

    3. Click [Postback] of your site.

    4. Click [Edit].

    5. Input the postback URL you provide for ACCESSTRADE.

    6. Select [Fixed] to add “fixed” type parameter which means a parameter with fixed string as its value.

    7. Input parameter name and value and click [+] to add

    8. Confirm the preview of postback

    9. Select [Conversion Data] to add “conversion data” type parameter which means parameter with conversion data as its value.

    10. Input parameter name and value and click [+] to add

    11. Confirm the preview of postback

12. Check if you want postback function to send a GET request to your URL after a conversion was approved or rejected. By default, postback request will be sent in 10 minutes only after a conversion occurred.

13. Select whether you want to enable postback now or not.

14. Click [Update] to save postback settings.

Data available for postback integration

Max Size
Sub IDs
(Custom Parameters)
2048 bytes
All sub IDs (custom parameters) appended to ACCESSTRADE click URL by publisher, including "pbid", will be sent by postback function automatically without any additional settings.
Campaign ID
10 digits
Merchant Campaign ID
Campaign Name
512 bytes
Merchant Campaign name
Conversion ID
10 digits
Conversion ID
Conversion Status
1 digit
0:Unapproved, 1:Approved 2:Rejected
Click Date
21 chars
"yyyy-MM-dd HH:mm:ss.0“, datetime when the user clicked ACCESSTRADE link
Conversion Time
21 chars
"yyyy-MM-dd HH:mm:ss.0“, datetime when the conversion occurred
Confirmation TimeString
21 chars
"yyyy-MM-dd HH:mm:ss.0“, datetime when the conversion was approved/rejected.
Default value is empty.
Transaction ID
256 bytes
Merchant transaction ID
Total Price
12 digits
Sales amount of user’s order (EC campaign)
Product ID
String256 bytes
Merchant product ID (EC campaign)
Category IDString
256 bytes
Merchant category ID (EC campaign)
Category NameString
256 bytes
Merchant category name (EC campaign)
Customer TypeString32 charsMerchant customer type. For example, "new", "existing".
Action IDInteger
4 digits
User action ID for distinguishing different user actions of the same merchant campaign
Creative ID
10 digits
ID of ACCESSTRADE banner which user clicked
2048 bytes
Url of the advertiser site page on which conversion occurred
User Agent
String512 bytes
Http user agent of your reward point site user
Site ID
10 digits
Number of your reward point site
Site Name
1024 bytes
Name of your reward point site
12 digits
Publisher reward